To GoogleAds or not to GoogleAds? That is the Question

For many small businesses, GoogleAds seems to be a convenient, inexpensive way to market the business to customers, and the pay per click feature is one way of controlling your marketing spend. It can work brilliantly, although, unless you understand how to use the systems provided by Google - and they are not as clear cut as they seem - you can end up paying far more than you expect or intend to.